This generates good exposure and leads for us. Whereas if we run search ads we will get leads, but we often compete with other agencies. It also tends to come down to price, and even if we're not expensive, there's always someone cheaper. You need to understand how your marketing, lead generation, and sales work together to refine your approach. If you can find a way to provide comparable quality while being substantially the cheapest service, you can probably be aggressive across all channels. Assemble the P (ieces) So there are a lot of moving parts here. You can discuss product, price, location, and promotion in any order.
And in all honesty, I tend to merge place and promotion when we do this for ourselves and our clients. The product informs the price. Price points inform the product. No need to add radical new features if they drive the price too high. You need to consider the jewelry retouching service market in which you operate and your competitors. The success of scalable marketing will very much depend on the alignment of all these factors. While you measure your SEO success by the number of conversions you generate from organic traffic, you can improve your SEO by changing your product pricing. The point I'm trying to make here is that good SEO doesn't exist in a
bubble. It's part of a larger marketing framework. As marketers and SEOs, we need to consider these other factors to ensure that we can continue to improve the work we do. If you have a product that isn't selling, try to consider each of these factors. Is it the product itself? Is it the price? Or is your promotion not up to par? Use the simple 4 Ps framework to question your marketing, and your results will only improve. I certainly hope this helps, and I'm always happy to answer any questions you have via the author's contact form - or you can reach me on Twitter or LinkedIn , where I'm happy to connect with you. other marketers.